Global Social Media Agency. Bringing Brands the Power of Live.
Holland & Barrett
Holland & Barrett wanted to capitalise on the success of six of their top selling products and send them viral on Social Media while demonstrating their brand USP of ‘Qualified to Advise’ expertise.
We worked with them to develop a Facebook Live activation with a clear purpose: to engage as many core brand advocates and potential new customers in as small a time frame as possible – organically. Our approach – build a Facebook Live Quiz for their followers from scratch, working with their in house team to showcase their wealth of knowledge within the Health & Wellbeing sector and fusing this with questions related to both their hero products and popular culture.
We’re proud of the results we achieved.
Our Live had the following impact in 30 minutes:
+128K Organic Reach
+31K Video Views
26% Engagement Rate